Preliminary Study on Project Deliverable, an Innovation Activity for Customer Life Time Value

Authors

  • Seongmi Kang, Shinjo Eom, Sangchul Kim

DOI:

https://doi.org/10.17762/msea.v71i3.188

Abstract

Companies aim to generate long-term profits rather than short-term profits. In a competitive marketing environment, companies recognize customer assets that can predict future behavior of customers as one of their main assets, and continuously measure them for effective customer asset management. The customer lifetime value (CLV) refers to the revenue generated by a customer's purchase of a company's products or services during the total period of their relationship with the company. Therefore, this study intends to analyze how to classify and classify customers in the construction industry based on the construction industry. This study provides basic research on how customer lifetime value can be approached by grafting it into the construction industry. Also, it is judged that it is necessary to verify what differences can be made based on customer types in future research.

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Published

2022-06-09

How to Cite

Seongmi Kang, Shinjo Eom, Sangchul Kim. (2022). Preliminary Study on Project Deliverable, an Innovation Activity for Customer Life Time Value. Mathematical Statistician and Engineering Applications, 71(3), 497 –. https://doi.org/10.17762/msea.v71i3.188

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Section

Articles