The Relationship among Perceived Innovation Characteristics of Screen Baseball Participants, Sport Commitment and Use Behavior
DOI:
https://doi.org/10.17762/msea.v71i3.201Abstract
Screen sport is an innovative product created by fusing sports service products with new technologies such as VR technology. In order to expand the market, it is necessary to confirm what perceived innovation characteristics of screen sport affect the user's behavior. This innovative product differs from other sports fusion products, which are primarily device-based. Screen sport refers to products that provide customers with a sporting environment in which they can engage in physical activity. As a novel type of participating sport, further research is needed from the standpoint of participating sport. The screen sport is limited to screen baseball, and the relationship between perceived innovative characteristics of screen baseball participants, sport commitment, and user's behavior is investigated.
In this study, the questionnaire items were modified and supplemented based on past research to fit the goal of the study. The SPSS 21.0 and AMOS 21.0 programs were used to analyze the data acquired in the study, depending on the goal of the analysis. As a result, the relationship between each factor is shown to be favorable and acceptable.